BATMAN -- SEDUCTION OF THE GUN -- GRAPHIC NOVEL
MAYALL: Heh. Call
me Charlie. No. The Am Attack-90 is our best seller, Commissioner. It's
the fastest growing handgun in America -- perhaps the world. Which is
unusual, given the state of the industry today. In my business, the gun
business, we have an unusual problem: we make things too well. Our
market is oversold with product. Guns wear out only over a long period.
Guns that were previously owned usually work just as well and cost less.
It's part of the reason Colt is in Chapter Eleven. And we're nowhere
near as big. The solution? Make a new product and create a market for
it. It's a high-tech age, so we made our guns more high-tech. Guns are
seductive so we made ours sexy. We make modifications every few years,
add a gimmick, and try to get people to trade up. Isn't that what the
automotive industry does, or the computer industry? Isn't that what
America's all about? Know what the fastest-growing segment of the
gun-owning population is? Women. So we created this model specifically
to address their needs -- lighter, not as bulky, and pretty. We're
experimenting with titanium parts for lighter, smaller guns,
experimenting with different colors, holsters for handbags, and the
such. Women are going to be very big for us. VERY big.