Music Advertising and marketing – The Essentials of an Productive Music Press Kit

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Music Advertising and marketing – The Essentials of an Productive Music Press Kit


As a struggling independent musician in a extremely competitive over-crowded marketplace it should really be left unsaid that you will need to stand out from the crowd. There are a lot of ways to do this. There is music publicity, radio promotion, in depth tour presence, and the almighty music advertising and marketing and music promotion. You require to get your message out there –period.

Obtaining your music promoting message out there is one particular factor but finding the correct message out there is another. Your expert image as an independent artist is of the utmost significance in order to rise above the sea of competitors. Most independent bands and independent artists have some sort of a music press kit or music promotion kit that they use for promotional purposes. Usually, musicians will use either a standard print music media kit, a digital press kit (DPK), or an on the net EPK (Electronic Press Kit). But just how skilled and convincing are they?

A often asked query that I get all the time from my independent artists and musicians is which form of press kit ought to we place collectively? Which sort of music press kit performs finest and is most impressive and efficient? The answer to that question depends on a few issues.

What I imply by this is that I advise developing and sustaining two forms of press kits — either a print or digital music press kit, and an electronic press kit. The purpose for this is uncomplicated. Particular media outlets, labels, venues, music management businesses, and so on. prefer a print press kit or digital press kit with your full blown CD so it can be listened also on high efficiency stereo gear to get the complete effect of your music and its production qualities. Other individuals favor not to have their workplace congested with piles of press kits, and their preferred system is just reviewing your music on the web.

For the reasons just noted, we advocate you do a print or digital press kit and have a single on-line as properly. There is actually practically nothing to generating an on the net EPK so why not have it out there. There are a few extremely good EPK solutions out there and they price just a couple of dollars per month. But I am placing an emphasis on the fact that an EPK (Electronic press kit on the internet) is not enough. You still will have to have the classic print or digital press kit in your music promotion arsenal.

It is notable to mention that your Music press kit is possibly your most worthwhile promotional tool and it wants to be taken incredibly seriously. Other than your CD and reside overall performance it is usually the 1st impression of you as an artist that labels, venues, and other music media outlets will acquire. There are many graphic art firms that specialize in the preparation of media promotion kits that you could want to take into consideration if your budget permits. If not, for a handful of dollars, a little creativity, and time and effort, you can do it your self. Right here are the simple elements of a print press kit and Electronic press kit, and the qualified signifies by which to go about it.

In your conventional print music press kit version the components to consist of are a professionally developed cover with your logo or photo, a cover letter of introduction, Band or Artist biography, a professional eight- x ten- black and white glossy promotional photo, media feature articles and press releases, album critiques and quote sheet, your complete length – extended play, or professionally recorded demo CD, an business CD-a single sheet, a business card and professionally labeled envelope. The supplies required are heavy stock paper, portfolio cover, huge envelope, address labels, business enterprise cards, and your 8- x 10- glossy photo. Now here’s how to go about placing the print press kit with each other.

Your experienced music press kit must have an impressive cover. This should really incorporate a photo of the artist, artist’s name, and artist’s contact facts. Sort of like the cover of a book. You should also involve a cover letter of introduction. This really should introduce you as the artist stating briefly a little about yourself. Do not get too specific in this letter you can leave that for the bio and other media which you will include things like.

Make address the letter to a single distinct particular person – – being individual is critical. It offers the appearance of a non-cookie cutter look and that you feel this media outlet, label, venue, or music agent has significance. Make certain that either at the best or the bottom of this letter you have integrated your complete speak to information or your artist’s representative’s get in touch with information. The cover letter must be inserted just inside the kit’s cover prior to any other data. The speak to information and facts should also be integrated at the bottom proper on each and every web page in the music promo kit.

Artist or Band Biography:
The next page or what would basically be the 1st informational page of the music media kit would be your artist biography web page. Right here you must incorporate a brief history of the artist or band, a small about each and every member if it is a complete band. This really should be no longer than one particular page and really should not be a lengthy drawn out history of the band but just a short synopsis of what you have accomplished and exactly where you program to go. Additional importantly, you really should include factors like significant shows or tours, contests won, radio play, or any achievements that you really feel are noteworthy and might raise you above other folks in terms of popularity and improvement. Keep it straightforward, concise, and meaningful. If there are no writers among you or your good friends than we highly advise having your band bio written for you by a expert music copywriter. It’s so crucial and it need to be expert.

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